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What is Diversion?
If you don't know the answer to this question--you're not alone. Nine out of ten consumers do not know what diversion is. But you probably have witnessed it. Diversion is when products are sold in "unauthorized" places. For exmaple, only salons or authorized related websites are authorized to sell genuine Matrix products. But you might come accross a few bottles in your local supermarket, drugstore, online auction sites or at a discounter. Salon professional products you find outside of a salon are considered to be "diverted."
Why Diversion is Bad?
Diverted products can be counterfeit, diluted formulas, or old, expired formulas that may not be safe to use. Matrix states on all its advertising, "Genuine Products Guaranteed Only In Salons." This means if you buy our products in a supermarket, drugstore or any other outlet other than a salon or authorized salon related websites, we cannot guarantee that it is an authentic Matrix product that will perform as tested. Additionally, Matrix products sold outside of salons are typically priced 15% or more than in a salon.
Are you in danger?
You could be. Contaminated or counterfeit products could cause irritation or even infection.
Who is Diverting Products?
Products are diverted by unauthorized distributors and salons or their employees, plus other dishonest individuals who see profit in piracy.
What is Matrix Doing to Stop Diversion?
Don't risk it, don't buy it! And tell your friends about the potential danger of diverted products! If you see a Matrix product for sale outside a salon, please Click Here to send us an email with the city, State, and name of the location where you saw the products. You can also call 800-503-3997 to report diverters. We will conduct a full investigation.